Product Experience, Design and Management




Product professional with 15+ years developing software for consumer and professional markets. Multidisciplinary, collaborative, team-oriented approach that combines the creative, analytic, and technical. Passion for creating user-centered solutions that achieve customer and business goals.



Director of Product Design. CircleUp, San Francisco CA. 2013 – Present                                   

“Empowering Entrepreneurs”

  • First non-engineering product hire at Google Ventures & Union Square backed startup.
  • Lead design of CircleUp Marketplace, helping 200+ CPG entrepreneurs raise growth financing.
  • Member of senior team establishing strategy, setting goals, evaluating key results.
  • Close collaboration with PM and Engineering leadership to deliver on objectives.
  • Built design practice and procedures. Sourced, recruited, and hired designers in competitive market.
  • Established user research process. Conducted interviews to assess user needs and evaluate product.
  • Partnered with marketing leadership to conceive, design, and resource brand & marketing initiatives.


Franchise UX Director/Principal Information Architect. Zynga. San Francisco CA.. 2011-2013            

“A Platform for Play”

  • Lead UX for strategic platform initiatives & managed teams for Zynga’s cross-product network group.
  • Principal interactive architect and UX manager for, Zynga’s dedicated game portal.
  • Collaborated with creative directors, product management, and developers to launch Zynga’s independent account and identity system connecting web and mobile games.
  • Managed zChannels team providing design services for Facebook promotion and distribution channels.
  • UX manager for 3rd party Developer Platform tools.


Staff User Experience Designer. 2007-2011. Youtube/Google. San Bruno CA.                                             

  “Broadcast Yourself”

  • Lead UX efforts on multiple product areas during YouTube’s high-growth early years.
  • Tackled numerous firsts, including the first project to monetize YouTube videos and the first TV and game console implementations.
  • Design for home page, video upload & management, user channels & profiles, site navigation & information architecture, television applications, and more.
  • Worked in conjunction with product and engineering teams to create systems and practices for social networking and sharing, personalized content discovery, video quality, content syndication and APIs.
  • Collaborated with teams across Google to develop UX solutions for video across the network in products such as iGoogle and GoogleTV.
  • Mentored junior team members and interns.
  • Presented at internal & external industry & developer conferences.
  • Patents: US8069414, US8468201. Multiple Filings.


Product Manager. Sonic Solutions. Santa Clara CA. 2005 to 2007.

“High Definition Interactivity”

  • Managed globally distributed team developing first professional authoring products for Blu-ray disc.
  • Drove research and analysis to identify product requirements with key customers and clients.
  • Represented company at DVD Forum and Blu-ray Disc Association standards specification working groups. Presented product at major trade shows such as CES, NAB and IBC.
  • Edited and co-wrote series of white papers and specification analysis as part of Sonic’ Solutions High Definition Authoring Alliance initiative. Conducted product trainings to clients in Los Angeles, London, and Tokyo.


Program Director. InterActual Technologies/Sonic Solutions. San Jose, California. 2003 to 2005.            “Connected DVD

  • Technical production lead on 30+ DVD-ROM projects for top Hollywood DVD releases such as the Lord of the Rings: Return of the King, Harry Potter & the Prisoner of Azkaban, and the Matrix Trilogy.
  • Creative direction for clients such as Warner Brothers, New Line, Paramount, Disney, Universal, and Fox.


User Experience and Visual Designer., San Francisco, California. 2000 to 2001.

“Digital Storefronts for Small Business”

  • User experience and interactive design for venture-funded web-based startup creating first generation e-commerce and marketing tools for small businesses.
  • Collaborated with producers and engineers to define product and functional requirements
  • Worked with usability specialists and  product management to test and validate solutions.


Multimedia Designer. Cox Interactive Media. San Francisco, California. 1998 to 2000

“Bringing the Local Online”

  • Design, streaming media, photography for internet content division of Cox Enterprises focussed on creating nationwide network of locally oriented content properties.
  • Highlights: design of city-guide site; webcast production of the Bank of the West Classic tennis tournament; multi-media development for television partner KTVU Fox 2; graphic design for broadband provider Excite@home.



UX, IA, IxD, UI, HCI, HIG, AGILE, product management, creative direction, sprints, facilitation, interviewing, contextual inquiry, systems thinking, ethnography, user modeling, analytics, project management, hiring, managing, mentoring, team-building.



M.S. Information Design and Technology. Georgia Institute of Technology. Atlanta, Georgia. May 2003.


B.A. Anthropology. Pomona College. Claremont, California. December 1992.