“Helping entrepreneurs thrive by providing them the resources and capital they need” 


Help high-growth CPG entrepreneurs accelerate their businesses, and create opportunities for savvy early-stage investors.


A marketplace, communication tools, and data platform to connect and inform entrepreneurs and investors.


250+ entrepreneurs raised over $300M dollars with CircleUp’s help between 2014 and 2017.

Marketplace for Equity

Much of the activity on the platform takes place in the CircleUp “Deals” Marketplace. The marketplace provides a showcase of currently raising companies and allows investors to perform initial diligence and begin engagement with entrepreneurs.

Between 2014 and 2017, entrepreneurs raised $300M in investment capital with CircleUp’s help.



Tools for Entrepreneurs

CircleUp offers an array of online tools for  entrepreneurs to facilitate their fund-raising efforts. In addition to an assisted, step-by-step raise setup sequence it includes outreach & communications tools, performance analysis, and CRM features.

Raise Setup


Raise Management


Investor Insights – Leveraging Data

The Universal Marketplace was a prototype exploring how to bring CircleUp’s consumer products company data set to bear, allowing investors deeper insight in to early stage opportunities.





Collaborative Process

A key component of product design is process facilitation to drive desired outcomes and results. This is particularly important when drawing together stakeholders with varying areas of experience and expertise, and when working to simplify complex or arcane processes.

A highly effective method that I utilized was a modified version of the Design Sprint.  The core techniques were leveraged in a redesign of the Company Raise Setup process, a key component of the overall entrepreneur workflow.


Previously, the team participated in a sprint at the Google Ventures offices while the GV design partners were developing their process. Our session was featured in an article on Techcrunch and a video capturing key highlights.


UI Patterns Library

Balancing quality and expediency is a tension that exists within many organizations. At CircleUp, design and engineering collaborated to create a reusable pattern library, cutting down dev time and increasing quality and consistency of experience.



My Role

As Director of Product Design, my role encompassed a wide territory. Starting as the first non-engineering product hire, I lead design and user research across the entire product line. In conjunction with my peers in Product Management and Engineering we built a product development process that integrated team members based in California, Wisconsin, New York, Oregon, and other locations around the US.  I sourced and hired designers and established processes for evaluation and advancement. As a member of the senior team I was involved in establishing company strategy and roadmap, and evaluating results.