I’m a Product Designer and User Experience Director, working at the intersection of research, technology and design creating new products, services, and platforms.
Currently, I am consulting and advising technology startups and non-profits. I have an active interest in collaborating with mission-driven organizations focussed on climate related technologies and services.
I am particularly attuned to the needs of startups and other organizations that are just getting started building their design organization and practice.
I strive to be a collaborative, energetic and inclusive leader and practitioner who is invested in my team and organization’s growth and success.
Zipongo (now Foodsmart) provides software tools and services with the working premise that "food is medicine."
While there I lead a major redesign of the mobile product, architected UX and service design for new business initiatives targeting health systems, provided creative direction for growth & engagement content initiatives, photoshoots, and video production, and built the design team and practices..
250+ entrepreneurs raised over $300M with CircleUp’s help.
Circleup's mission is to provide capital and resources to promising companies working across the CPG space, a sector which doesn't have the same pathways or needs as technology. A particular focus of the organization is to create more neutral, software based mechanisms that provide access and foster inclusivity to services and resources critical to entrepreneurs.
As the first product hire, I partnered with the founders and engineering leads, lead design across product initiates, built the design team and practices, ran research projects, and sat on the senior team.
Zynga's go-to hub and optimized game play experience for its millions of dedicated players.
• Standalone gaming portal, new account system, engaging interactive features, third party game development.
• 1 Million DAU within first 6 months.
• Increased NPS and player retention.
UX Lead on multiple product areas during YouTube’s high-growth early years.
Design for home page, video upload & management, user channels & profiles, site navigation & information architecture, television applications, and more.
Worked in conjunction with product and engineering teams to create systems and practices for social networking and sharing, personalized content discovery, video quality, content syndication and APIs.
Patents: US8069414, US8468201. US9553947B2. Multiple Filings.